I’ve been meaning to write this blog post for over a year now but always found it hard to condense all the tips in a short post. I also did not want to share tips that you probably know by now if you take instagram even remotely serious. If you’ve ever looked at someone else’s Instagram feed and noticed that it looked particularly put together, some careful planning has likely gone into it. I spend over three hours every week solely planning our instagram theme and editing content.
Pick A Subject & Stick To It
Your posts will look more unified and you’ll show your interests more clearly if you can abide by a specific theme or category. What works best for us are flatlays, fashion and home decor. Essentially, people want to know you are an expert in your field, whatever field that may be. If you have stuff you want to post that is not within that, try putting it into your Instagram stories so that it doesn’t have to live on your page.
Abide By The Rule Of Three
If you’re not going to focus on only one thing throughout, at least focus on one row at a time.While each individual photo matters, it’s all about getting your rows right and ensuring the three images on your top line are in sync both color-wise and visually.
I love using two free apps : Planoly & UNUM for this. These kinds of app let you put your images on a grid and rearrange as you please until you get the rows of three that look best to you.
Pick A Filter & Color Scheme
Another unifying trick: Play with similar colors. We love incorporating different colours in our feed but they are always unified in their own sub feed. I get too sick of routines so it would be very hard to stick to ne color vibe. If you scroll down our grid, you can see transitions in the colors.
Work with a physical moodboard
This is what inspires the colors in our feed the most. I tend to organize my closet by colors so this makes the process easier. If you have a quick look at our feed, you will see that there are plenty of clothing rack shots. I change my clothing rack every 2 weeks or so and it helps me visually see my clothing and accessories. I’m then able to style outfits better and keep an eye out for outdoor backdrops or new things in stores that would go well. I do the same with magazines- I have a big moodboard I purchased for under $25 at Homesense and I constantly change the imagery on it. If you have a big magazine collection, I highly recommend taking an hour every Sunday or so and cutting up images that you can draw inspiration from. It’s such a great stress reliever for me and ends up being a pretty cool statement piece in my office.